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Google Ads Management — UK Tradespeople Only

More calls.
Less wasted
ad spend.

We manage Google Ads exclusively for UK tradespeople. Flat monthly fee, every call tracked, full transparency on where every pound goes. Leads from day one.

Get a Free Ads Audit → See pricing
Day 1 Leads start arriving
100% Call tracked & reported
30-day Cancel anytime
Google Search Ads Setup Call-Only Campaigns Keyword Research & Negative Lists Ad Copywriting Call Tracking & Recording Monthly Performance Reports Budget Optimisation Competitor Ad Analysis Landing Page Guidance No Lock-In Contracts Google Search Ads Setup Call-Only Campaigns Keyword Research & Negative Lists Ad Copywriting Call Tracking & Recording Monthly Performance Reports Budget Optimisation Competitor Ad Analysis Landing Page Guidance No Lock-In Contracts
Why Google Ads

Instant visibility.
Immediate calls.

Local SEO builds permanent visibility over months. Google Ads puts you at the top of search results from day one — ideal for new businesses, new areas, or quiet periods when you need work fast.

⚡
Leads from Day One
The moment your campaign goes live, your ad appears at the top of Google for your target searches. No waiting months for rankings to build — calls start immediately.
🎯
You Only Pay for Clicks
Unlike directories where you pay a flat monthly fee regardless of results, with Google Ads you only pay when someone clicks your ad. A non-converting viewer costs you nothing.
📍
Pinpoint Local Targeting
We target your ads to the exact postcodes and towns you want to work in. No leads from areas you don't cover. No budget wasted on irrelevant searches.
📞
Every Call Tracked
Every call that comes from your ads is tracked, recorded, and reported. You'll know exactly how many calls your ads generated and what each one cost you.
🔧
Built for Tradespeople
We write ad copy that speaks to homeowners in emergency situations. "Boiler broken today?" converts better than "Professional plumbing services." We know the difference.
📊
Full Transparency
Every month you receive a plain English report showing your spend, your clicks, your calls, and your cost per lead. No hiding behind jargon or vanity metrics.
Transparent pricing

One flat fee.
You control the budget.

We charge a single flat monthly management fee. Your ad spend goes directly to Google — you pay them, not us. No percentage cuts, no markups, no surprises.

Google Ads Management 30-day cancel anytime
Flat Management Fee
£200/month
+ your ad budget paid direct to Google
Minimum recommended: £200/month ad spend
  • Full Google Ads account setup
  • Keyword research & negative keyword lists
  • Ad copywriting (3–5 ad variants)
  • Call-only and search campaign setup
  • Geographic targeting to your service areas
  • Dedicated call tracking number
  • Monthly optimisation & bid management
  • Monthly plain English performance report
  • Competitor ad monitoring
  • Landing page recommendations
  • Direct WhatsApp access to your account manager
  • No lock-in — 30 days notice to cancel
How billing works: You pay Kaldwell Agency £200/month for management. Your ad spend is set up on your own Google Ads account and billed directly by Google to your card. You control the budget and can pause or adjust it at any time. We never touch your ad spend — it goes straight to Google.
Get Started → Or try Local SEO first
How it works

Live in under
a week.

🔍
Free Ads Audit
We review your current situation — whether you've run ads before or you're starting from scratch. We identify your best target keywords, your competition, and a realistic budget range for your area and trade.
⚙️
Setup & Build
We build your campaigns, write your ad copy, set up call tracking, and configure targeting. Setup takes 2–3 working days. You approve everything before a penny is spent.
📈
Go Live & Optimise
Your ads go live and calls start coming in. We monitor performance daily in the first two weeks, adjusting bids, pausing underperforming keywords, and scaling what's working.
📊
Monthly Report
Every month you receive a clear report: spend, clicks, calls, cost per call, and what we're doing next. You always know exactly where your money went and what it generated.
Google Ads vs Local SEO

Which one
do you need?

Both generate calls. They work differently and serve different situations. Many of our clients run both — and the combination is where results compound significantly.

Local SEO
  • Takes 2–4 months to build ranking momentum
  • Generates free leads permanently once ranked
  • Builds an asset you own — rankings stay even if you cancel
  • Ideal for long-term lead flow and business stability
  • Best for tradespeople with an existing customer base
  • Compounds over time — gets stronger every month
Best for: established tradespeople who want to reduce platform dependency and build permanent visibility.
Google Ads
  • Generates calls from day one
  • Instant visibility for any keyword you target
  • Stops when budget is paused — no compounding
  • Ideal for new areas, seasonal pushes, or quiet periods
  • Best for businesses that need work immediately
  • Full budget control — spend exactly what you choose
Best for: new businesses, new service areas, seasonal trades, or any tradesperson who needs to fill their diary quickly.

Ready to fill
your diary
from day one?

We'll audit your market for free — showing you the search volume, the competition, and a realistic cost per call before you commit to anything.

Request Free Ads Audit →
£200/month flat fee · You control ad spend · 30-day cancel