UK Local SEO — Exclusively for Tradespeople
Your competitor isn't
better than you.
They're just easier to find.
When a leak starts or the power goes, people search — and call whoever comes up first. We work only with UK plumbers, heating engineers, electricians and roofers, getting your Google profile, reviews and local visibility into shape so you're in that shortlist. Leads you own, not rented from Checkatrade.
60-day
Results guarantee
30-day
Cancel anytime
100%
UK tradespeople only
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Google Business Profile Optimisation
Local Citation Building
Keyword Ranking Reports
Review Management & Generation
Competitor Tracking
Monthly Strategy Calls
Missed Call Text-Back
Local Content Creation
No Lock-In Contracts
Google Business Profile Optimisation
Local Citation Building
Keyword Ranking Reports
Review Management & Generation
Competitor Tracking
Monthly Strategy Calls
Missed Call Text-Back
Local Content Creation
No Lock-In Contracts
Who we work with
Local SEO built for
UK plumbers, electricians & roofers.
We don't work with restaurants, law firms, or e-commerce stores. We work exclusively with UK tradespeople — and that singular focus means we understand how trades get found better than any generalist agency.
Plumbers & Heating Engineers
From burst pipes and boiler breakdowns to bathroom and central-heating installs. Plumbers and Gas Safe heating engineers — we get you visible for the emergency searches your customers make at the moment they need you most.
Roofers
High-value jobs need high-quality leads. We work to make you one of the most visible roofing contractors in your area — not just another result buried on page two.
Electricians
Domestic, commercial, and EV installations. Local Google visibility that puts you in front of homeowners and property managers the moment they search for an electrician.
The problem we solve
The best tradesperson
in your area isn't
always the busiest one.
The best tradesperson in your area isn't always the busiest. The most visible one on Google is. Here's the gap we close — and how.
01
Invisible on Google
You're ranking position 11 for your main search term. That's the second page. Nobody goes to the second page. Your competitor at position 2 is getting every call you should be getting.
We help you climb where it counts
Full Google Business Profile optimisation, local content strategy, and citation building — the work that helps you climb toward the top of local search, where most customers look first.
02
Renting leads from Checkatrade
You're paying £100–£200/month for leads that belong to Checkatrade. Cancel tomorrow and you own nothing. Every pound builds their business, not yours.
Own your lead pipeline permanently
Every ranking we build, every review we generate, every citation we place — it's all yours. Cancel us tomorrow and it stays. You're building an asset, not renting access.
03
Missed calls losing jobs
You're on a roof. Your phone rings. You miss it. 40 seconds later they've called the next result on Google. That job is gone — and you'll never know it existed.
Automated missed call recovery
Our missed call text-back automation fires within 60 seconds of any missed call — "Sorry we missed you, how can we help?" Most callers reply. Most jobs are recovered.
04
Burned by a bad SEO agency
You paid £400/month, received confusing PDF reports full of graphs nobody could explain, and cancelled 6 months later with nothing to show for it. Sound familiar?
Plain English, honest reporting, full transparency
Every report is written for a tradesperson, not an SEO executive. Every action documented. Every result measured. If you can't see it working, we haven't done our job.
How it works
Simple process.
Serious results.
You don't need to learn a thing about SEO. Here's exactly what happens from the moment you come on board.
Free Google Audit
We analyse your Google Business Profile, your current rankings, your competitor landscape, and the specific gaps that are costing you calls right now. Delivered in plain English within 48 hours — no commitment required.
Onboarding & Setup
Quick digital form, five minutes on your phone. We get your business details, access to your Google profile, and a few photos. By the end of week one your profile is fully optimised and the work has already started.
Ongoing Optimisation
Every month: fresh local content targeting your keywords, citations building across directories, reviews responded to within 48 hours, competitor tracking, and your rankings moving in the right direction.
Monthly Report
On the first of every month you receive a clear, jargon-free report showing your rankings, call clicks, profile views, and a personal note from us on what we're doing next. You always know exactly what's happening and why.
Transparent pricing
No surprises.
No minimum term.
Three clear packages. Cancel with 30 days notice at any time. No exit fees, no penalties, no awkward conversations.
Starter
Starter
£250/month
+ £150 one-off setup fee
Solo traders and single-location businesses who want to start getting found on Google without a big commitment.
- Google Business Profile full optimisation
- 2 local content pieces per month
- Monthly ranking report
- Review response management
- Email support (1 working day response)
- GBP call click data reporting
- 1 service area covered
- Dedicated tracking number
- Competitor tracking
- Strategy calls
Most popular
Growth
£400/month
+ £150 one-off setup fee
For tradespeople with 2–5 staff or multiple areas who want to take local SEO seriously and track every Google call.
- Everything in Starter
- 4 local content pieces per month
- Citation building — 30+ directories
- Monthly competitor tracking
- Quarterly strategy review call
- Dedicated Google tracking number
- Missed call text-back automation
- Review automation included
- Up to 2 service areas
- Call recording & analytics
Premium
Premium
£650/month
+ £150 one-off setup fee
Established contractors who want complete visibility, full automation, and a monthly call to drive strategy together.
- Everything in Growth
- 6–8 local content pieces per month
- Monthly strategy review call
- Review generation & management
- CallRail call recording & analytics
- AI chatbot for your website
- Automated lead follow-up sequences
- Priority same-day support
- Up to 5 service areas
- Multi-location optimisation
Combined packages
Leads now.
Free Google leads later.
SEO builds your free, long-term Google ranking — but it takes a few months. Google Ads puts you in front of searchers from week one. Run both together and you're never starting from zero, and never relying on a single source of leads. Save 10% versus buying separately.
Kickstart
Starter SEO + Google Ads
£405/month
Save £45/month vs separate
- Google Business Profile optimisation
- 2 local content pieces per month
- Monthly ranking & review management
- Full Google Ads campaign setup
- Call tracking & conversion tracking
- Monthly optimisation & reporting
- Leads from week one while SEO builds
- Citation building
- Strategy calls
+ £150 one-off setup fee (£150 less than buying separately)
Accelerate · Best value
Growth SEO + Google Ads
£540/month
Save £60/month vs separate
- Everything in Kickstart
- 4 local content pieces per month
- Citation building — 30+ directories
- Monthly competitor tracking
- Dedicated Google tracking number
- Review automation included
- Missed call text-back automation
- Quarterly strategy review call
- Up to 2 service areas
+ £150 one-off setup fee (£150 less than buying separately)
Maximum
Premium SEO + Google Ads
£765/month
Save £85/month vs separate
- Everything in Accelerate
- 6–8 local content pieces per month
- Monthly strategy review call
- CallRail call recording & analytics
- AI chatbot for your website
- Automated lead follow-up sequences
- Priority support
- Full coverage across both channels
- Maximum visibility across search and maps
+ £150 one-off setup fee (£150 less than buying separately)
Your ad budget is paid directly to Google on your own account — we never touch it. Combined packages include Google Ads management for ad spend up to £1,500/month. Cancel either service with 30 days notice.
Our guarantees
We back our work
with real commitments.
Not "best efforts" language. Not small print. Clear, contractual promises that mean something.
60-Day Results Guarantee
If we can't show measurable progress on your Google Business Profile's visibility or performance within 60 days of starting work, we'll refund your first month's fee. No quibbles, no awkward conversation — just a bank transfer within 5 working days.
No Minimum Term
30 days written notice to cancel. No minimum contract. No exit fees. No penalties. We earn your business every single month or you leave. That is what genuine confidence in your service looks like.
Plain English Promise
Every report, every update, every recommendation will be written in language a tradesperson can read and understand in five minutes. If you ever receive something you can't understand, email us and we'll rewrite it before the day is out.
Everything You Build is Yours
Your Google profile, your citations, your reviews, your website content — all yours permanently. Cancel and it stays. We will provide a full handover document covering everything we've done so you're never starting from scratch.
Full Transparency
Every citation we build, every content piece we publish, every review we respond to is logged and sent to you. You will never have to wonder what we did this month. You will know exactly what, when, and what changed.
Direct Contact Always
You will never be passed to a junior account manager. Your contact is always the person who built your strategy and knows your business. WhatsApp or email — always a same-day response during working hours.
Common questions
Everything you
want to know.
How long before I see results? +
Most clients see visible improvements to their Google profile in week one — photos uploaded, description improved, services filled in. Ranking movement typically starts in month two. Significant ranking improvement for competitive terms usually occurs between months two and four. Our 60-day guarantee means if you see no measurable movement in that time, your first month is refunded.
Do I need a website? +
A fully optimised Google Business Profile can help you show up in local search results even without a website — so you can start getting found either way. But a website that's built to be found and designed to convert visitors into enquiries gives our SEO far more to work with, makes the most of the visitors your profile sends, and builds an asset you own outright. For most trades serious about growth, it's a strong foundation to build on. We build websites exclusively for tradespeople — Essential at £399, Lead Engine at £599, and Premium at £899 — and we'll help you choose the right starting point during your free audit.
I've tried SEO before and it didn't work. Why will this be different? +
Most SEO agencies serve dozens of industries with generic strategies. We work exclusively with UK tradespeople, which means our approach is specific to how homeowners search for trades, what makes a Google Business Profile rank in local searches, and what results look like for your type of business. We also offer a 60-day guarantee that most agencies would never offer if they weren't confident. And every action we take is documented and explained — you'll always know what we did and why.
Can I cancel at any time? +
Yes — 30 days written notice, no minimum term, no exit fees, no penalties. We will continue delivering your service in full during the notice period and hand over all work, logins, and assets cleanly. Everything we've built stays with your business permanently.
Do you offer call tracking? +
Yes — on Growth and Premium. We set up a dedicated tracking number placed exclusively on your Google listing that forwards to your normal mobile, so every call through it is a confirmed Google lead. Premium clients also get CallRail call recording and monthly analytics. Starter doesn't include a tracking number — instead, Google's own call click count from your listing is reported monthly, giving you a lighter-weight view of activity without a dedicated line.
Do you work with tradespeople outside London? +
Yes — we work with UK tradespeople nationally. Our service is delivered entirely remotely so location makes no difference to what we can achieve for you. We're currently working across London and expanding into major UK cities including Manchester, Birmingham, Leeds, and Bristol. If you're elsewhere in the UK, get in touch — we likely work in your area.
What information do you need from me? +
We need Google Business Profile manager access, your website login if you have one, basic business details, and around 10 photos of you/your team/your work. That's it. The whole onboarding process is a five-minute form on your phone. We handle everything else.
Is the pricing affected by VAT? +
Kaldwell Agency Ltd is not currently VAT registered, so the prices shown are the prices you pay — there is no VAT added on top. If that changes in the future, we'll always give existing clients clear advance notice.
See who
Google shows
before you.
Free, instant, and no commitment. We'll pull your real Google listing data, show you what a typical competitor in your area looks like, and tell you what we'd look at first.
See who Google shows first →
60-day guarantee · No lock-in · Plain English