UK Local SEO — Exclusively for Tradespeople
We put your trade
at the top of
Google.
Kaldwell Agency helps UK plumbers, electricians, roofers, and builders rank higher on Google, generate more direct calls, and build a lead pipeline they own permanently — not rented from Checkatrade.
60-day
Results guarantee
30-day
Cancel anytime
100%
UK tradespeople only
Scroll
Google Business Profile Optimisation
Local Citation Building
Keyword Ranking Reports
Review Management & Generation
Competitor Tracking
Monthly Strategy Calls
Call Tracking & Analytics
Missed Call Text-Back
Local Content Creation
No Lock-In Contracts
Google Business Profile Optimisation
Local Citation Building
Keyword Ranking Reports
Review Management & Generation
Competitor Tracking
Monthly Strategy Calls
Call Tracking & Analytics
Missed Call Text-Back
Local Content Creation
No Lock-In Contracts
Who we work with
Built for the
UK trades industry.
We don't work with restaurants, law firms, or e-commerce stores. We work exclusively with UK tradespeople — and that singular focus means our results are consistently stronger than any generalist agency.
Plumbers
From emergency callouts to full bathroom installations. We dominate local search for the terms your customers search at the moment they need you most.
Electricians
Domestic, commercial, and EV installations. Local Google rankings that put you in front of homeowners and property managers searching for a trusted electrician.
Roofers
High-value jobs need high-quality leads. We position you as the most visible, most trusted roofing contractor in your area — not just another result on page two.
Builders
Extensions, renovations, groundwork. We build the digital foundation that generates consistent enquiries from homeowners planning their next project.
Heating Engineers
Gas Safe engineers and HVAC specialists. Emergency searches and planned installations — we make sure you're visible for both, year-round.
Other Trades
Plasterers, painters, landscapers, tilers, carpenters. If Google Maps is where your customers search, we can put you at the top of it.
The problem we solve
Your competitor isn't
better than you.
They're just more visible.
The best tradesperson in your area isn't always the busiest. The most visible one on Google is. Here's the gap we close — and how.
01
Invisible on Google
You're ranking position 11 for your main search term. That's the second page. Nobody goes to the second page. Your competitor at position 2 is getting every call you should be getting.
We rank you where it counts
Full Google Business Profile optimisation, local content strategy, and citation building that moves you into the top three — where 75% of all clicks happen.
02
Renting leads from Checkatrade
You're paying £100–£200/month for leads that belong to Checkatrade. Cancel tomorrow and you own nothing. Every pound builds their business, not yours.
Own your lead pipeline permanently
Every ranking we build, every review we generate, every citation we place — it's all yours. Cancel us tomorrow and it stays. You're building an asset, not renting access.
03
Missed calls losing jobs
You're on a roof. Your phone rings. You miss it. 40 seconds later they've called the next result on Google. That job is gone — and you'll never know it existed.
Automated missed call recovery
Our missed call text-back automation fires within 60 seconds of any missed call — "Sorry we missed you, how can we help?" Most callers reply. Most jobs are recovered.
04
Burned by a bad SEO agency
You paid £400/month, received confusing PDF reports full of graphs nobody could explain, and cancelled 6 months later with nothing to show for it. Sound familiar?
Plain English, real results, full transparency
Every report is written for a tradesperson, not an SEO executive. Every action documented. Every result measured. If you can't see it working, we haven't done our job.
How it works
Simple process.
Serious results.
You don't need to learn a thing about SEO. Here's exactly what happens from the moment you come on board.
Free Google Audit
We analyse your Google Business Profile, your current rankings, your competitor landscape, and the specific gaps that are costing you calls right now. Delivered in plain English within 48 hours — no commitment required.
Onboarding & Setup
Quick digital form, five minutes on your phone. We get your business details, access to your Google profile, and a few photos. By the end of week one your profile is fully optimised and the work has already started.
Ongoing Optimisation
Every month: fresh local content targeting your keywords, citations building across directories, reviews responded to within 48 hours, competitor tracking, and your rankings moving in the right direction.
Monthly Report
On the first of every month you receive a clear, jargon-free report showing your rankings, call clicks, profile views, and a personal note from us on what we're doing next. You always know exactly what's happening and why.
Transparent pricing
No surprises.
No minimum term.
Three clear packages. Cancel with 30 days notice at any time. No exit fees, no penalties, no awkward conversations.
Starter
Starter
£250/month
Solo traders and single-location businesses who want to start getting found on Google without a big commitment.
- Google Business Profile full optimisation
- 2 local content pieces per month
- Monthly ranking report
- Review response management
- Email support (1 working day response)
- GBP call click data reporting
- 1 service area covered
- Dedicated tracking number
- Competitor tracking
- Strategy calls
Most popular
Growth
£400/month
For tradespeople with 2–5 staff or multiple areas who want to take local SEO seriously and track every Google call.
- Everything in Starter
- 4 local content pieces per month
- Citation building — 30+ directories
- Monthly competitor tracking
- Quarterly strategy review call
- Dedicated Google tracking number
- Missed call text-back automation
- Review automation included
- Up to 2 service areas
- Call recording & analytics
Premium
Premium
£650/month
Established contractors who want complete visibility, full automation, and a monthly call to drive strategy together.
- Everything in Growth
- 6–8 local content pieces per month
- Monthly strategy review call
- Review generation & management
- CallRail call recording & analytics
- AI chatbot for your website
- Automated lead follow-up sequences
- Priority same-day support
- Up to 5 service areas
- Multi-location optimisation
Client results
Real tradespeople.
Real numbers.
We document every result from every client. These are not cherry-picked outliers — they represent what consistent execution delivers.
Case study — Enfield Plumber
"I used to get maybe one or two Google calls a week if I was lucky. Now I turn down jobs. I didn't believe it would work — and then it did."
DT
Dave T.
Plumber · Enfield, North London
14→2
Google ranking
for main keyword
for main keyword
31
Google calls
in month 3
in month 3
340%
Profile views
increase
increase
8×
Return on
investment
investment
Electrician · Edmonton
4 → 28
Google calls per month · 90 days
"The reports actually make sense. I know exactly what's happening with my Google every month."
MK
Marcus K.
Electrician · Edmonton
Roofer · Barnet
£0 → £8.2k
Monthly Google-driven revenue · 6 months
"I cancelled Checkatrade after month 4. Google was sending me better leads for less money."
SR
Steve R.
Roofer · Barnet
Our guarantees
We back our work
with real commitments.
Not "best efforts" language. Not small print. Clear, contractual promises that mean something.
60-Day Results Guarantee
If we don't demonstrate measurable improvement in your Google rankings or profile performance within 60 days of starting work, we refund your first month's fee. No questions, no conditions, no awkward conversation. Just a bank transfer within 5 working days.
No Minimum Term
30 days written notice to cancel. No minimum contract. No exit fees. No penalties. We earn your business every single month or you leave. That is what genuine confidence in your service looks like.
Plain English Promise
Every report, every update, every recommendation will be written in language a tradesperson can read and understand in five minutes. If you ever receive something you can't understand, email us and we'll rewrite it before the day is out.
Everything You Build is Yours
Your Google profile, your citations, your reviews, your website content — all yours permanently. Cancel and it stays. We will provide a full handover document covering everything we've done so you're never starting from scratch.
Full Transparency
Every citation we build, every content piece we publish, every review we respond to is logged and sent to you. You will never have to wonder what we did this month. You will know exactly what, when, and what changed.
Direct Contact Always
You will never be passed to a junior account manager. Your contact is always the person who built your strategy and knows your business. WhatsApp or email — always a same-day response during working hours.
Common questions
Everything you
want to know.
How long before I see results? +
Most clients see visible improvements to their Google profile in week one — photos uploaded, description improved, services filled in. Ranking movement typically starts in month two. Significant ranking improvement for competitive terms usually occurs between months two and four. Our 60-day guarantee means if you see no measurable movement in that time, your first month is refunded.
Do I need a website? +
No — though it significantly increases your ranking potential. A fully optimised Google Business Profile alone can rank in the top three for local searches without a website behind it. For clients without a website we offer a range of website add-on options from a £75 single-page placeholder to a full local SEO website from £400. We'll have that conversation during onboarding.
I've tried SEO before and it didn't work. Why will this be different? +
Most SEO agencies serve dozens of industries with generic strategies. We work exclusively with UK tradespeople, which means our approach is specific to how homeowners search for trades, what makes a Google Business Profile rank in local searches, and what results look like for your type of business. We also offer a 60-day guarantee that most agencies would never offer if they weren't confident. And every action we take is documented and explained — you'll always know what we did and why.
Can I cancel at any time? +
Yes — 30 days written notice, no minimum term, no exit fees, no penalties. We will continue delivering your service in full during the notice period and hand over all work, logins, and assets cleanly. Everything we've built stays with your business permanently.
How does Google call tracking work? +
On the Starter plan, Google automatically records how many people clicked your phone number from your listing — call clicks — and we report this monthly. On Growth and Premium we set up a dedicated tracking number placed exclusively on your Google listing that forwards to your normal mobile. Every call through that number is a confirmed Google lead. Premium clients also get CallRail call recording and monthly analytics.
Do you work with tradespeople outside London? +
Yes — we work with UK tradespeople nationally. Our service is delivered entirely remotely so location makes no difference to what we can achieve for you. We're currently working across London and expanding into major UK cities including Manchester, Birmingham, Leeds, and Bristol. If you're elsewhere in the UK, get in touch — we likely work in your area.
What information do you need from me? +
We need Google Business Profile manager access, your website login if you have one, basic business details, and around 10 photos of you/your team/your work. That's it. The whole onboarding process is a five-minute form on your phone. We handle everything else.
Is the pricing affected by VAT? +
Kaldwell Agency Ltd is VAT registered. The prices shown are exclusive of VAT. If you are VAT registered you can reclaim the VAT as a business expense. For sole traders and small limited companies below the VAT threshold this will be confirmed at the time of your service agreement.
Ready to own
your Google
ranking?
Start with a free audit. We'll show you exactly where you stand, who's outranking you, and what we'd fix first — before you commit to anything.
Request Your Free Audit →
60-day guarantee · No lock-in · Plain English